Tuesday, October 27, 2009

The tagline is Wrong!

I ask for your support to put pressure to change the wording of this commercial. A German charity wants to link Aids with mass murder. Ahead of World Aids Day in December they created an ad that shows a couple having sex, but it is only at the end that the man is revealed as Hitler. The tagline reads: "Aids is a mass murderer." The worry is that people with HIV will be stigmatized. Is it fair to stigmatize people who had safe sex but caught the virus another way, for example by having transfusion of contaminated blood or through drug use? I don't think stigmatizing millions of people with HIV is fair. The tagline should instead be "Unprotected Sex is Mass Murder". We should fight against irresponsible behavior, not stigmatize people with the condition and make it even more difficult for those who have HIV but don't know it come forward and test themselves. Just one wrong word in the tagline and the message gets out the wrong way...

http://www.thinkaloo.com

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