The unexpected benefits of not naming a product

I know it's crazy not to name a new product but does that mean advertising it with no name can never work? I must say I don't know of any product that wasn't named something before it got launched and for good reason. But some moron executives love to explore every aspect of an otherwise unnecessary dilemma. So what if a company didn't give its new product a name and went ahead and advertised it anyway? Sounds crazy? Yes, but hold on. For a start people might talk about how stupid it is that the company didn't name its product and that's a risk, but so long as they talk about it, they will have to call it something. In trying to figure out what to call it or how to refer to it, they end up asking questions or thinking about what the product is about. That means they end up paying attention to your product and isn't that the ultimate goal and prize in advertising a product? :)

http://www.thinkaloo.com