It's like renting out e-property for a while. If a site has huge traffic and recognition it can do the following to make shit loads of money. When users type the domain name to visit the site the landing page will be similar to Google's Chrome tabs, clicking on a tab will take you to that site. Example. You type famousSite.com to visit your favorite site. You land on a page with 2 screenshots, on the left is your normal site and on the right is the advertised site which will open in a new tab/window if you click on it.
The advertiser will pay top dollars for displaying his site's clickable screenshot or other image on a famous site. Actually the advertiser will buy a limited number of displays, so not all users of the famous site will get to see it. Maybe the famous site can ask some of its users to opt-in for such kind of advertising once in a while.
Imagine the instant advertising impact for a new site if it appeared side by side on Google, eBay, CNN etc landing page. If a company has a couple of millions to spend on advertising why not?
http://www.thinkaloo.com
Monday, July 27, 2009
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