You go to a bar where they serve a beer for 4 euros when they bought it for 2 euros. Their profit is 2 euros. What is there was a place where you could bring your own drink and you just had to pay the profit to the bar. In this case bring your own beer and just pay 2 euros!
There could be two prices in the catalogue. One for those who bring the drinks on their own and one for those who order the drink at the bar. It's up to the customer if he thinks it's better for his budget to bring his own drink
http://www.thinkaloo.com
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