Kit-Kat in Japan

Today I learned that when Nestle rolled out Kit Kat in Japan, the Japanese couldn't help but notice how close the words "Kit-Kat" were to "Kitto-Katsu" which roughly translates "win without fail". Students began to believe that eating a Kit Kat before they took their exams would result in a higher grade, which was a major reason the Kit Kat brand is doing so well in Japan's overcrowded retail market. Interesting how we can be tricked into consuming a product for its name than its taste. It wouldn't surprise me if for Nestle "Kitto-Katsu" now translates "win without trying" :)

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