Efficient and custom-made business thinking!

This thought was posted on Thinkaloo on 26 March 2008 by member leslie

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What is the toaster-teapot product all about? Make tea and toast at the same time? That's efficiency! How many people make tea and toast at the same time? Very very few, thus custom-made products! In addition to mass-produced gadgets and products, why can't we have custom-made ones that improve efficiency and are made to suit personal taste and individual needs?

Sometimes a particular need that suits one individual could be turned into massive commercial success with the right kind of marketing and advertising. Even to this day, however, products are designed to meet the needs of the masses.

I suggest that we complement business thinking not just with niche market products but also with products and gadgets that are ordered by customers in order to satisfy personal taste and individual needs. Business will counter that the costs to making them would be too high, but I disagree.

If it is to be custom-made, ordering of the parts and raw material and manufacturing of the product begin only after payment has been made. What you need is a team of very experienced engineers and designers who upon receiving the order they can then put it together by knowing what parts to order and where to order them from. In the online age we all live, I think this is possible! What's your view?