Passenger-phone interactive screens for subway ads

Japan is the country of long train commutes. I commute 2 hours every day to my work. The trains have print ads hanging on the walls and TV screens above the sliding doors that display animated ads. I watch them all the time when I'm not sitting down. I thought it would be interesting to make them interactive with passenger phones. Allow phones within a certain radius to be used as remote controls to send instructions to the TV screen.

The commercial could ask questions relevant to the product advertised and then collect and display the answers given by the passengers who will press buttons on their phones or send text messages. It can turn into a fun game. For people on long commutes it can add some excitement to the train ride.

http://thinkaloo.com

Pizza Box Advertising!

Did you know that companies in the US run ads inside the cover of pizza boxes?? I didn't know until I saw it myself while visiting the US. I thought it is a smart idea. When I searched online about it I came across some weird advertising like the one in the photo you see here. This is creative but a bit extreme and risky. Some people might feel disgusted despite the humor and not order pizza from that place any more. The concept is creative and even if I had no cockroaches in my place I would still call the guy to congratulate him for the ad.

http://www.thinkaloo.com